For clinicians
For patients who aren't pursuing a custom device.
You make the right call, but not every patient moves forward with a custom device right away. GoMFO gives them a personalized option to start with today, reviewed by a clinician before it ships.
- Patient pays
- $129 per pair, out of pocket, direct to us.
- You are paid
- Nothing beyond the visit. No margin, no commission, no dispensing fee.
- Your workflow
- Document the diagnosis, hand over a card. Nothing else.
- Devices available
- A growing list, released one diagnosis at a time.
For any referring physician
Your diagnosis.
A personalized next step.
Who it's for
A patient with a diagnosed condition who isn't ready for a fully custom device: plantar fasciitis, metatarsalgia, and more.
What they receive
A personalized orthotic, reviewed by a clinician before it ships.
What it costs
$129 per pair, ordered and paid for by the patient, direct to us.
What your office does
Document the diagnosis and hand over a card. That's the whole workflow.
Closing the gap
Give that patient somewhere to go.
Not a pricing problem. A care problem, and one you see several times a week.
- The prescription is correct. Nothing about the diagnosis or the device you specified is wrong. The patient just needs a different starting point today.
- Now they have somewhere to start. Instead of leaving empty handed, they can start with a personalized device today, reviewed by a clinician before it ships.
- They stay in your care. A documented next step keeps them engaged with your practice, instead of drifting toward something with no clinical input at all.
The part vendors skip
There's no margin in this for your practice. That's by design.
$0
Paid to the practice, per referral. There is no clinic margin, and none planned.
What you get instead
- The patient stays under your care rather than disappearing
- A documented interim step in the record
- Medical review on every order, so the device is not chosen by the patient alone
- A patient who may return for a custom device later, having felt what correction does
A dispensing margin would change what this is. The moment a practice earns on the referral, there is a financial reason to route a patient here who should have had a custom device. We are not willing to build that incentive, so we did not.
It also means we are not asking you to sell anything. There is no inventory, no per-unit accounting, no reconciliation. You document a diagnosis and hand over a card, exactly as you would recommend a night splint or a brand of shoe.
On your own orthotic revenue: in nearly every case there is none at stake. These are patients who were never going to buy the device. Where a patient is a genuine candidate for a custom orthotic, that remains your case and your revenue, and we would rather you kept it.
Indications
When this is appropriate, and when it is not.
The second list matters more than the first. Read it before you refer anyone.
Refer
Primary presentation, patient declining the custom route
- Plantar fasciitis or mechanical heel pain, uncomplicated
- Metatarsalgia or forefoot overload, uncomplicated
- Patient has declined a custom device on cost or coverage
- Patient will not return for casting or a fitting visit
- Patient is otherwise going to self-select a drugstore insole
Do not refer
Escalate, or keep the case
- Significant structural deformity or rigid pathology
- Post-surgical management or planned surgical follow-up
- Pediatric cases
- Neuropathy, diabetes with risk features, or compromised sensation
- Failed conservative care requiring a full biomechanical workup
- Any patient who will proceed with a custom device
Casting is not the problem GoMFO solves. An impression taken in your office, with your correction held in it, captures clinical judgement that a home scan does not. Where that judgement changes the outcome, the cast device is the right device. We are addressing the patients who will not get either one.
Your side of it
Two minutes, inside the visit you are already having.
Step 01
Document the diagnosis
As you would anyway. The referral is anchored to the diagnosis, not to a product choice.
Step 02
Hand over a referral card
Plain-language card with the condition marked. The patient orders at home, in their own time.
Step 03
Nothing further
The patient scans, a clinician on our side reviews the configuration, the device ships to their door.
Foot measurements come from a guided phone scan the patient completes after placing the order, capturing length, width, arch height and instep. It takes about a minute and works on any phone or tablet. If a patient needs help, your staff can start the scan with them during the visit.
Practice materials
Practical materials for the exam room.
For verified clinicians. NPI validation confirms delivery to a clinical address.
Patient referral cards
Credit-card sized. What the patient walks out holding.
- Condition marked by you, in plain language
- Where to order and what happens next
Waiting room poster
11 by 17, for waiting and exam rooms.
- Educational first, prompts the conversation with you
- No price, no QR code to checkout
The card carries the condition you marked, and it goes to the patient after you have made the recommendation.
Coverage today
Shipping now, and what is in build.
Referring a patient to a condition we do not have a device for yet wastes their time and yours, so here is the whole roadmap rather than a headline number.
Shipping now
Plantar fasciitis · Heel pain
FasciaFloat™
That first step out of bed: sharp, stabbing pain in your heel. It eases after a few minutes, then comes back every morning.
Metatarsalgia · Forefoot pain
MetaBalance™
Burning pressure under the ball of your foot, worse after standing or walking. Not an injury, just a forefoot absorbing load alone.
Coming soon
Six of these treat proximal complaints, where the foot is the intervention point, not the site of pain. Refer only once you are confident the mechanics are the driver.
Clinical basis
Developed with, and checked by, practising clinicians.
“The biomechanical protocols behind GoMFO are grounded in Root theory, the same clinical science I've relied on for decades. For patients who need precise orthotic intervention without the wait or cost of an L3000 device, this fills a genuine gap in the care continuum.”
Chief of Podiatry, Kaiser San Francisco (Ret.)
“Most patients with common foot pathologies never reach a specialist. GoMFO gives any clinician a clinical option to offer. Not a product, but a prescription process backed by real orthotic science. I recommend it to patients who wouldn't otherwise access proper orthotic care.”
GoMFO Medical Advisory Board
Clinical evidence
The research behind each modification
Clinician questions
What practices ask before the first referral.
Is a phone scan equivalent to a neutral suspension cast?
No. A scan captures the dimensions of the foot accurately. It does not capture your hands holding that foot in a corrected position you selected after examining the patient, and it does not capture your judgement about what the device needs to do.
What we claim is narrower: for uncomplicated primary presentations, a correctly modified device built to accurate measurements produces a clinically useful result for a patient who would otherwise have no device at all. Where your judgement is what changes the outcome, cast it.
Does referring compete with my orthotic revenue?
Almost never, because these are the patients who declined. If a patient will proceed with a custom device, that case is yours and we would rather you kept it. We pay you nothing precisely so there is never a financial reason to send us someone who should have been cast.
What is my medico-legal position?
Your role is to document the diagnosis. GoMFO executes the corresponding modification and reviews the configuration before fabrication. It is analogous to recommending a night splint or a shoe brand: you are not fabricating or warranting the device.
Referral liability varies by jurisdiction. Confirm specifics with your malpractice carrier.
What if the patient cannot use a smartphone?
The scan works on any phone or tablet, so your staff can start it with the patient during the visit once the order is placed. The order itself can also be placed on a desktop.
When should I escalate instead?
Structural deformity, rigid pathology, post-surgical management, pediatric cases, neuropathy or diabetes with risk features, and any presentation where conservative care has already failed. Those need a practitioner directing the build. The full list is in the indications section above.
Will you contact my patients about anything else?
Order and scan communications only. We do not market other products to a patient you referred, and we do not use your referral as an acquisition channel for anything beyond the device you documented.
Is any of this covered by insurance?
Assume not. Most orthotics are paid out of pocket and coverage varies by plan, so we do not make coverage claims and we ask patients to verify with their own plan. The device is HSA and FSA eligible as a payment method.
Order the materials and try it with one patient.
Referral cards and waiting room posters for your clinic. Give the next undecided patient a place to start.