How orthotics work
Foot pain is usually a loading problem.
Every step puts pressure somewhere. When one piece of tissue takes more than it can repair between days, it stops recovering and starts hurting. An orthotic does not heal that tissue. It moves the load off it and gives the tissue room to heal itself.
The mechanism
How an orthotic changes the load on your foot.
Not cushioning. An orthotic works by moving pressure away from the spot that is overloaded, correcting how your foot rolls through each step, and giving one precise location room to recover. All in combinations set by your diagnosis, not a single fix for every foot.
The process
From here, it is three steps.
Once your condition is identified, the rest happens without another appointment.

01
Start with your condition
Whether a clinician diagnosed it or you recognised it here, that is all you need to begin.

02
Scan at home
A guided phone scan captures your foot's length, width, arch height and instep.

03
It ships to your door
Reviewed by a clinician and built to your measurements, then shipped direct. $129.
Different pain, different fix
What is happening, and what the orthotic changes.
Nine conditions an orthotic treats. Pick yours to see the mechanism and which route makes sense today.
Two devices, each built for a specific mechanical problem. Find the one that matches where it hurts.

Plantar fasciitis · Heel pain
FasciaFloat™
That first step out of bed: sharp, stabbing pain in your heel. It eases after a few minutes, then comes back every morning. The fix: an offloading pocket takes pressure off the fascia, held steady by a dual-density heel cup.

Metatarsalgia · Forefoot pain
MetaBalance™
Burning pressure under the ball of your foot, worse after standing or walking. Not an injury, just a forefoot absorbing load alone. The fix: a precision metatarsal dome offloads that pressure and repositions your forefoot.
Not every foot needs the same starting point
Is a personalized device right for you?
Measured at home, matched to a documented condition, reviewed by a clinician before it ships. $129.
- Good fit: a common presentation, no structural complication, ready to start today.
- See a clinician first: a structural issue, prior surgery, failed conservative care, or an existing prescription. They will decide what your foot actually needs, including a fully custom device if that is the right call.
We will not call this a custom device at a lower price. A clinician directing the build is a different service. This is for the many who would otherwise leave with nothing. Need help finding one? Find a custom orthotics provider.
The science
Real doctors who spent their careers on this.
Orthotics are not guesswork. The protocols behind every device on this site come from clinicians who spent their careers working out how feet load, how they fail, and what changes it.

Kevin A. Kirby, DPM
Developed the Tissue Stress Theory: pain comes from too much load on one tissue, and an orthotic works by moving that load away.

Merton Root, DPM
Built the first real system for making custom foot orthotics, including how to hold a foot and what to measure. The foundation this is built on.

Richard Blake, DPM
Developed practical techniques for correcting overpronation and much of what is known about prescribing for real patients.

Howard Danenberg, DPM
Showed that a stiff big toe joint causes problems all the way up the body, including the knee and back.

Sheldon Langer, DPM
Defined what makes an orthotic functional and set the standards used to classify them in clinics and labs.

Simon Spooner, DPM
Works on evidence-based practice, examining what the research actually proves before a treatment is recommended.

Craig Payne, PhD
Researches running injuries and plantar fasciitis, and has tested whether orthotics work. They do, prescribed correctly.
For healthcare providers
Full clinical rationale, prescribing protocol, and how to get started.
For doctors →Common questions
What people ask before they decide.
How long until my foot starts feeling better?
Most people notice a difference in two to four weeks of daily wear. Heel pain and ball-of-foot pain often improve sooner, because less pressure hits that spot from the first step.
Less pressure does not instantly heal tissue, though. It gives your body the room to do it. Full recovery is usually six to twelve weeks, longer if you have had the problem for years.
Will I have to wear them forever?
It depends what is wrong. If you have heel pain and an otherwise healthy foot, you may only need the device while you recover, after which the right stretches and shoes can hold it. If the issue is structural, like a flat foot or a stiff big toe, the shape of your foot is not going to change on its own and the orthotic stays a long-term support.
Will they fit my shoes?
They replace the removable insole in your shoe, so any shoe with an insole that lifts out from the heel works. Bonded insoles, fixed moulded footbeds and heels above two inches do not. Check before ordering, since it is the most common reason a device gets returned.
How long do they last?
A well-made orthotic lasts two to five years, less if you are very active. The soft top layer wears out before the shell underneath.
Should I be doing anything else?
Yes. Orthotics work best as part of a plan. Depending on the condition that usually means stretching, calf work especially for heel pain, strengthening for the small muscles of the foot and hip, and better shoes. Even a correct orthotic underperforms in a bad shoe.
What is the difference between a custom and a personalized orthotic?
A custom orthotic is designed and prescribed for one patient by a practitioner, working from an impression of that foot held in a position that clinician chose after examining you. They decide the shell, the posting and the correction, and they adjust it afterwards.
A personalized orthotic is built to your own measurements and to a documented condition, without a practitioner directing the build. Same underlying protocols, different level of clinical involvement. We use the two words carefully and we do not use them interchangeably.
Need a custom device? Find a custom orthotics provider.
Is a self-guided scan really as good as a clinician-directed one?
For capturing the dimensions of your foot, a guided scan is accurate. What it does not capture is the clinical judgement that comes with a clinician directing the scan: holding your foot in a specific corrected position, chosen for you.
For a common presentation without structural complications, that judgement matters less than getting a correctly modified device onto the foot. For a complex foot it matters a great deal. That is the honest line between the two routes.
Should I see a clinician first?
If you have not had the pain diagnosed, if it is spreading, if there is numbness or tingling, if it followed an injury, or if you are diabetic, then yes, see someone before buying anything. We would rather you got the right care than the wrong device. Find a provider here.
Don't just live with the pain.
When the sore part of your foot stops taking too much load, it gets a chance to heal. That is all an orthotic does, and it is quite a lot.
Already know you need a custom device?
Find a custom orthotics provider.